How to Create a Digital Marketing Strategy for On-site Teams
Join AAWNC and Liz Newkirk with Loebsack & Brownlee, PLLC as we dive into all things digital marketing. During this class we will discuss:
- Social Media - Do we need to be on TikTok?
- Geofencing - What is it, and how to do it.
- Branding - streamlining for consistency.
- Creating an IG Profile for conversion.
- Privacy of your residents - can you share pictures of everyone?
- Tips, Tricks, Tools, and Trends. Looking ahead.
Meet Your Speaker
Elizabeth (Liz) Newkirk (she/her) currently serves as Manager of Digital Media at Loebsack & Brownlee, PLLC, based in Charlotte, NC. Originally from Atlanta, GA, Liz has a background in digital marketing and analytics, content creation, leasing, and overseeing the execution and design of Diversity, Equity, and Inclusion strategies.Liz studied Business with a concentration in marketing at Johnson C. Smith University located in Charlotte, NC and has multiple certifications. In 2021, Elizabeth received her Organizational Culture & Diversity certification, and Legal Environment certification from Arizona State University. A DEI certification from the University of South Florida. In 2020, she obtained a
Social Media and Digital Marketing certificate from Clemson University, and currently, Liz is pursuing a Fostering Inclusion and Diversity Certification from Yale School of Management.
Her leadership roles include serving as Co-Chair of the Greater Charlotte Apartment Association (GCAA) Diversity, Equity, and Inclusion (DEI) Committee and 2022 GCAA PSC Secretary-Elect.
She currently serves on the National Apartment Association (NAA) 2022 DEI Committee, Triangle Apartment Association (TAA) DEI Committee, and Apartment Association of North Carolina DEI Committee. In addition to being a passionate creative, Liz loves her Lab/Beagle mix Lola, dance, Starbucks, and Target.