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How to Create a Digital Marketing Strategy for On-site Teams

How to Create a Digital Marketing Strategy for On-site Teams

Wednesday, November 16, 2022
11:30 AM - 1:00 PM (EST)

Event Details

Join AAWNC and Liz Newkirk with Loebsack & Brownlee, PLLC as we dive into all things digital marketing. During this class we will discuss:

  • Social Media - Do we need to be on TikTok?
  • Geofencing - What is it, and how to do it.
  • Branding - streamlining for consistency.
  • Creating an IG Profile for conversion.
  • Privacy of your residents - can you share pictures of everyone?
  • Tips, Tricks, Tools, and Trends. Looking ahead.

Register today!

Meet Your Speaker

Elizabeth (Liz) Newkirk (she/her) currently serves as Manager of Digital Media at Loebsack & Brownlee, PLLC, based in Charlotte, NC. Originally from Atlanta, GA, Liz has a background in digital marketing and analytics, content creation, leasing, and overseeing the execution and design of Diversity, Equity, and Inclusion strategies.Liz studied Business with a concentration in marketing at Johnson C. Smith University located in Charlotte, NC and has multiple certifications. In 2021, Elizabeth received her Organizational Culture & Diversity certification, and Legal Environment certification from Arizona State University. A DEI certification from the University of South Florida. In 2020, she obtained a

Social Media and Digital Marketing certificate from Clemson University, and currently, Liz is pursuing a Fostering Inclusion and Diversity Certification from Yale School of Management.

Her leadership roles include serving as Co-Chair of the Greater Charlotte Apartment Association (GCAA) Diversity, Equity, and Inclusion (DEI) Committee and 2022 GCAA PSC Secretary-Elect.

She currently serves on the National Apartment Association (NAA) 2022 DEI Committee, Triangle Apartment Association (TAA) DEI Committee, and Apartment Association of North Carolina DEI Committee. In addition to being a passionate creative, Liz loves her Lab/Beagle mix Lola, dance, Starbucks, and Target.